co/efficient
Campaign Intelligence, Connected

Campaigns don't need more vendors. They need better answers.

co/efficient answers the questions every campaign has to answer, with technology we build ourselves, and carries the answer all the way to the voter.

Built in-houseOur own technology gives us control over speed, accuracy, and cost.
Connected from the startResearch, modeling, and outreach work together in one system.
Ready to actReliable intelligence, delivered in a format decision-makers can use immediately.
Question 1

What do people think?

Our own polling engine fields the survey. Interactive dashboards put the results in front of the client right away, so nobody has to dig through a PDF of crosstabs.

Fielded the same day the questionnaire is final. Results within 48 hours.
Click the slides on the left to move through the pollOpen full screen ↗
Question 2

Who do we need to reach?

Our modeling platform carries what the poll learned across the whole voter file. Campaigns build their own audience, see the universe count change as they go, and pull the contact list from the same place.

Every voter in the file, scored. Campaigns build precise audiences, see the live count and pull the contact list in one place.
Question 3

What should we say to them?

The same tools show which messages matter most to the voters in each audience. The research and the targeting stay connected, so the message is chosen for the people who will actually get it.

Drag the top card to flip through
Audience Builder, Messages view: messages ranked for the selected audience in Virginia's 6th District
Group Profiles: three modeled groups with voter counts, who they are, and the recommended play
Audience Builder, Lists view: downloadable contact lists by group and channel
Question 4

How do we reach them?

The same data that tells us who to reach tells us how to reach them: which channel, which message and which moment will actually move each voter. We put it to work through co/nnect, our own texting platform, along with live calls, digital and Action Advocacy. Every reply comes back in and sharpens the next contact.

Every channel, one voter file. The data shows which channel reaches each audience best, so every contact goes where it will count.
Pioneered by co/efficient

Direct to Device Ad Delivery

Your high-definition video ad plays directly inside the voter's text messaging app. No links. No clickthroughs. No loading. Virtually guaranteed to be seen.

  • HD video delivered via MMS – up to 30 seconds
  • Proprietary compression for broadcast-quality audio and video
  • No app downloads or accounts required
  • Pairs with broadcast, cable, and OTT for full media mix
  • Targeted to modeled voter universes
Messages
The Kansas City Chiefs are proud to support girls flag football across the state. Learn how your school can start a team this fall. Reply STOP to opt out.
Today 2:14 PM
Fully Managed

SMS & MMS Text Messaging

Campaigns move fast. You need an agile partner who can get your message in front of the right voters – whether it's voter ID, persuasion, GOTV, or rapid response.

  • Fully managed by professional staff
  • Voter ID, persuasion, and GOTV programs
  • Rapid response and social pressure campaigns
  • MMS photo and graphic delivery
  • Real-time reporting and data capture
Messages
Voter ID

Voter ID & Response Capture

Every conversation feeds the voter file in real time – identifying supporters, opponents, and persuadables so the contact universe gets sharper with every outreach.

  • Live P2P texting with trained agents
  • Real-time voter file updates as IDs come in
  • Support, oppose, and persuadable flags appended
  • Cleaner universes for follow-up persuasion and GOTV
Voter File
NamePrecinctPartyID
Messages
Interactive

Mobile Live Streaming

Voters join a live video stream directly from their phone. No app required. Includes live Q&A, real-time polling, and text-based invitations.

  • Live video town halls delivered via text message link
  • Real-time audience polling with instant results
  • Moderated Q&A feed for direct voter engagement
  • No app downloads or accounts required
  • Works on any smartphone browser
Q&A Live Polls Text Invite No App Required
Live
1,849
Michelle Tafoya for U.S. Senate
Live Town Hall
Live Poll
3,187 votes
What issue matters most to your family?
Protecting Tax Cuts44%
Healthcare Costs34%
Energy & Utility Bills22%
Live Q&A
Karen T.
Will Michelle fight to keep the Working Family Tax Cuts?
Steve M.
How will she hold Big Pharma accountable on drug prices?
Ask a question...
Multi-Platform

Targeted Digital Advertising

Reach your modeled voter universes across every screen and platform. From pre-roll video to connected TV, your ads follow your targets wherever they go online.

  • Voter-file matched targeting across all platforms
  • Display, pre-roll, OTT, and connected TV placements
  • Social and mobile ad delivery
  • Real-time impression and reach reporting
  • Integrated with your full media mix strategy
Every Screen. Every Platform.
Social & Mobile
Meta, Instagram, TikTok
OTT & Connected TV
Roku, Hulu, YouTube TV
Display & Pre-Roll
Web, video, programmatic
Matched to Modeled Universes
Voter File Targeted
Reach your modeled voter universes across every screen and platform
Fully Managed

Live & Automated Phone Calls

Professional staff running voter ID, persuasion, and GOTV phone programs at scale with real-time reporting and data capture back to your voter file.

  • Live callers and automated IVR programs
  • Voter ID, persuasion, and GOTV campaigns
  • Real-time data capture and reporting
  • Results integrated back to your voter file
Live
Live Call Center
12,848
Calls Completed
73%
Contact
Rate
24
Active Agents
Latest IDs
Sarah M. SUP
James R. OPP
Linda K. UND
Tom W. SUP
Fully Managed

Telephone Town Halls

Engage thousands of constituents in a single live event. We handle the technology, moderation, and data capture so your team can focus on the conversation.

  • Up to 100,000+ participants per event
  • Live polling with real-time results
  • Screened question queue and moderation
  • Full data capture and post-event reporting
Live
4,222
Telephone Town Hall
Live with your representative

Clients bring us the problem. co/efficient builds the answer.

Because we build our own tools, we can change them around the problem in front of us. When a question doesn't fit an existing product, we build a new view, workflow or tool, often inside the same race.

co/efficient coefficient.org